03
Content Direction
Building editorial formats, leading creative teams, and developing the voice of media brands across LATAM and global esports.
La Sopa
Content Director
2025 — Present
Conceived and led La Sopa, a flagship long-form gaming and esports culture show for the LATAM market, produced at CRP Radios — one of Peru's leading radio groups. Developed the editorial format, booked and directed guests, and drove production from concept to release. 23 episodes. 3.6M people reached.
23 Episodes
3.6M Reached
Show Production
LATAM
Edge
Content Director
2021 — 2023
Hired to lead content direction and global expansion for Edge Esports, a competitive gaming media brand. Defined the editorial strategy, content formats, and social presence, growing the brand's digital footprint by over 1000% in impressions across global markets.
Global Expansion
1000%+ Growth
Editorial Strategy
Content Direction