Builds brands. Tells stories. Five years on the ground.
Content and creative strategy for rdy.gg, a CS2, Dota 2 and League of Legends media brand, since October 2025. The shows are the rdy.gg team's. The editorial system, the formats and the rundowns are the part I write.
Set up rdy.gg's content strategy from the ground up: editorial standards, content pillars and a house voice the whole team writes in. Designed the show formats and wrote the rundowns for Win Condition CS2 and Win Condition Dota 2, which I also moderate, and for Context Cap. Led on-the-ground production at IEM Rio 2026, with mixed-zone interviews from Vitality, MOUZ, Falcons and Spirit. Built the CS2 data systems with the quantitative analytics team that turn raw match data into editorial, social and broadcast assets. Editorial and SEO strategy across YouTube, TikTok, Instagram, X, Facebook and the site.
A weekly Spanish-language Dota 2 podcast I created in May 2025 and run end to end: format, booking, direction, production and the commercial side.
Created and lead a weekly Spanish-language Dota 2 podcast built on competitive analysis, community and storytelling, live every week with a four-host desk. Pitched, priced and closed the title sponsorship with Stake, then turned the sponsor segment, La Culebra, into a product of its own with a vote page, a leaderboard and a live overlay. I oversee the full pipeline, from concept and booking to edit, publishing and short-form distribution, and I wrote the brand's voice rules on top of a commissioned identity.
Films, interviews and frames from the press floor. Rio, Riyadh, Berlin. Five years of reporting is where the eye comes from.
For the full experience, watch in full screen with sound on.








Two pieces from five years of reporting on competitive gaming. The eye behind the systems.
From events and communications, through the press row, to building the rooms where the stories get told. The full record is on the CV.
Collaborations, new projects, or just a good conversation about esports and storytelling. Reach out in English, Spanish, or Portuguese.
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