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● PEDRO BRAUNER QUARTERLY
ESTABLISHED MMXXII · ESPORTS & GAMING MEDIA · LIMA / PORTO ALEGRE / PRAGUE
VOL. I · MAY 2026 · PRICELESS
ISSUE №26
Pedro
Brauner
A working portfolio of editorial systems, broadcast workflows, and brand architecture built across esports, gaming media, and tournament operations over the last five years. Filed remotely from Lima, Peru. Open to offers.
▌ THE LEDE / On the desk this issue
Content and creative strategist with five-plus years scaling editorial, broadcast, and social ecosystems for esports organizations, tournament operators, and gaming media. MBA in Marketing, Branding & Growth (2026), with thesis research on G2 Esports' visual identity strategy and its role in audience growth, brand equity, and non-endemic partnership positioning.
Track record across brand development, editorial standards, production systems, data pipelines, and cross-functional team leadership for endemic and non-endemic gaming partnerships. Currently anchoring rdy.gg's content strategy from Lima, with on-the-ground tournament coverage at IEM Rio 2026. Trilingual in Portuguese, Spanish, and English.
Pedro Brauner Quarterly · Issue №26 · The Lede · P. 2
▌ THE FRONT PAGE / OCT 2025 – PRESENT
rdy.gg
Building a content engine for the next generation of CS2, Dota 2, and League of Legends coverage from a remote desk in Lima.
- Established rdy.gg's content strategy from the ground up: editorial standards, content pillars, and a house voice that unified storytelling across all platforms.
- Designed four original series with the team (Win Condition CS2, Win Condition Dota 2, Context Cap, Ws and Ls): show formats, rundowns, tone guidelines, merchandise concepts, and social templates on top of the studio-built identity. Three run today; Ws and Ls was retired.
- Moderate both Win Condition desks and write the rundowns; 15+ episodes shipped, with guests including pro players, coaches, and analysts such as Coach Arthur (Glyph) and voo.
- Led on-the-ground content production at IEM Rio 2026, with mixed-zone interviews from Vitality, MOUZ, Falcons, and Spirit, plus remote coverage of the tier-1 calendar.
- Built CS2 data gathering and analysis systems (Dota 2 in progress) with the quantitative analytics team, turning raw match data into editorial, social, and broadcast-ready assets.
- Established SEO and editorial strategy for CS2, Dota 2, and League of Legends coverage across YouTube, TikTok, Instagram, X, Facebook, and the company website.
- Provided strategic guidance and structural frameworks for a cross-functional team of journalists, editors, and social media specialists, scaling content output across all platforms.
Translating raw match data into editorial, social, and broadcast-ready assets, in close partnership with the quantitative analytics team.
– On building rdy.gg's CS2 data pipeline / 2026
Pedro Brauner Quarterly · Issue №26 · Cover Story · P. 3
02
Back
Issues
Issues
GROWE
Content & Social Media Manager
- Grew follower base by 95% in the first month while rebuilding the content calendar and editorial cadence.
- Managed tournament operations and broadcast production for esports events, reaching over 6,000 concurrent viewers and 4M+ minutes watched.
- Led a full content calendar integrating internal strategy and brand partnerships across multiple platforms.
- Developed a tailored Search Engine Optimization (SEO) and social strategy, increasing organic traffic by 80% in two months.
- Executed cross-functional content and influencer campaigns, raising brand visibility and engagement.
Esports.net
Journalist & Interviewer
- Conducted over 100 interviews with esports players, casters, and game developers.
- Covered top-tier international events including ESL One Berlin Major, Lima Major, and the Esports Awards.
- Published 250+ articles covering game reviews, industry trends, and opinion columns.
- Drove audience development through story-led features that consistently ranked among top-performing content on site.
- Built strong relationships with global esports talent and PR teams for timely access and coverage.
Primal Esports
Communications Manager
- Led a multicultural team to organize and produce 15+ gaming and esports events across Latin America (LATAM).
- Managed teams of 20+ across production, marketing, and partnerships.
- Collaborated with endemic and non-endemic partners including Red Bull, El Comercio, MasGamers, and Community Gaming.
- Built strategic partnerships with 10+ esports orgs, generating a 25% increase in sponsorship inquiries in 6 months.
- Oversaw end-to-end communications strategy for activations and campaigns.
Pedro Brauner Quarterly · Issue №26 · Back Issues · P. 4
03
Special
Reports
Reports
EDGE Esports
Creative & Social Media Consultant
- Directed brand and content strategy for a competitive Dota 2 team, developing a cohesive visual identity and storytelling across all platforms.
- Managed player talent and personal brand strategy across the competitive Dota 2 roster.
- Multiplied overall social media impressions by over 1,000%, from 27K to 305K in 45 days.
- Increased total followers across all platforms by more than 600% through consistent branding and platform-specific campaigns.
- Boosted fan engagement and team visibility by aligning competitive milestones with timely, impactful content.
La Sopa Podcast
Director & Executive Producer
- Created and led a weekly Spanish-language Dota 2 podcast focused on competitive analysis, community discussion, and storytelling, becoming Peru's leading Spanish-language Dota 2 and esports podcast.
- 5.8M impressions and 1.8M plays across 42 episodes (media kit, August 2026: YouTube Studio, TikTok Analytics, Meta Business), with a live audience every week and hundreds of thousands of views across social media.
- Hosted a wide range of prominent guests, including pro players and top-tier Spanish-speaking talent from the Dota 2 community.
- Oversaw the full production pipeline, covering concept, booking, direction, editing, publishing, and distribution across YouTube, Twitch, and short-form social channels.
- Closed and activated the show's title sponsorship with Stake, integrating the branded prediction segment La Culebra into Season 3 and turning it into a product with its own vote page, leaderboard and live overlay.
Pedro Brauner Quarterly · Issue №26 · Special Reports · P. 5
By the Numbers
▌ DATA / FY 2022 → 2026
| Figure | What | Where | Source |
|---|---|---|---|
| 5.8M | Impressions | La Sopa Podcast | Media kit, Aug 20261 |
| 4M+ | Minutes watched | Tournament broadcasts, GROWE | Back Issues, p. 4 |
| 1,000% | Impressions growth | EDGE Esports, 45-day campaign | Special Reports, p. 5 |
| 600% | Follower growth | EDGE Esports, all platforms | Special Reports, p. 5 |
| 250+ | Articles published | Esports.net, 13 months | Back Issues, p. 4 |
| 100+ | Interviews conducted | Players, casters, developers | Back Issues, p. 4 |
| 15+ | Events produced | Primal Esports, LATAM | Back Issues, p. 4 |
| 4 | Tier-1 events covered | rdy.gg, IEM Rio 2026 on site | Cover Story, p. 3 |
| 5+ | Years in esports | Editorial, broadcast, brand | The Lede, p. 2 |
1La Sopa Podcast media kit, August 2026: YouTube Studio, TikTok Analytics, Meta Business.
Other figures as filed on the pages cited.
Pedro Brauner Quarterly · Issue №26 · By the Numbers · P. 6
04
Studies
2026
MBA · Completed
Pontifical Catholic University of Rio Grande do Sul (PUCRS)
MBA, Marketing, Branding & Growth · Porto Alegre, Brazil
Focus on digital growth strategies, audience development, and brand positioning across creative and tech industries.
Thesis
Comparative analysis of G2 Esports' visual identity strategy and its role in audience growth, brand equity, and non-endemic partnership positioning.
2022
BA · High Honors
Peruvian University of Applied Sciences (UPC)
BA, Journalism & Communications · Lima, Peru
Graduated with high honors. Focus on media production, storytelling, and digital communication.
JAN 2025
Marketing Practicum
Gen.G Esports, Seoul, South Korea
NOV 2023
Esports in Latin America
Universidad de Palermo, Buenos Aires, Argentina
Pedro Brauner Quarterly · Issue №26 · Studies · P. 7
05
Tools of
the Trade
the Trade
/ 01
Content & Creative Strategy
Storytelling and brand voice development, content planning, editorial strategy, community engagement, fan growth, influencer collaboration, talent management, viral content ideation.
/ 02
Digital Media & Social
Social media management (Instagram, X, TikTok, YouTube, Kick, Twitch), cross-platform campaign execution, audience analytics, performance optimization, Search Engine Optimization (SEO), podcast strategy and distribution.
/ 03
Production & Project Management
End-to-end content production (live shows, podcasts, esports broadcasts), team leadership, cross-functional collaboration, event planning, budget oversight, sponsorship activation, brand integration, scriptwriting, interviewing, hosting.
/ 04
Tools & Technical
Adobe Creative Suite (Premiere, Photoshop, Illustrator), Open Broadcaster Software (OBS), vMix and broadcast tools, Google Analytics, Meta Business Suite, Content Management Systems (CMS) including WordPress and Ghost, project management with Notion, Trello, and Asana.
Pedro Brauner Quarterly · Issue №26 · Tools of the Trade · P. 8
06
Featured
VIDEO · INTERVIEW
ropz, post-IEM Rio 2026
Mixed-zone with Vitality's star rifler after the Rio 2026 final, full transcript and clip pipeline turned around inside the event window.
PODCAST · LA SOPA
La Sopa, the episodes
5.8M impressions across 42 episodes. The weekly desk, including the Stake-integrated La Culebra segment.
SHOW · WIN CONDITION CS2
The episodes
Format, segment system and rundowns for rdy.gg's CS2 show, built with the team. I moderate the desk.
LONGFORM · WRITING
On the Verge: the bzkA interview
A long-read interview with one of LATAM's most-watched players, on almost quitting and then winning the world.
REPORTAGE · WRITING
Berlin, May 2023: Two Conversations at the Major
Two player conversations from the ESL One Berlin Major, with hindsight annotations.
FILM · DOCUMENTARY
IEM Rio 2026, The Fan Experience: A Love Letter to Esports
A personal piece shot during rdy.gg's IEM Rio coverage.
Pedro Brauner Quarterly · Issue №26 · Featured · P. 9
Colophon
Pedro Brauner Quarterly is a single-author publication on esports, gaming media, and editorial systems. Issue №26 was filed from Lima, Peru in May 2026 and set in IBM Plex Serif and IBM Plex Mono, both open-source. References available on request from selected esports and media organizations.
Editorial
Written, designed, and produced by Pedro Brauner. All content original. Built without templates. Made by a human.
Next Issue
Filed from Lima. Subjects: rdy.gg editorial systems, broadcast workflows, and the rolling tier-1 tournament calendar.
– fin –
Pedro Brauner · Issue №26 · Volume I · MMXXVI · ↑↑↓↓←→←→BA