● PEDRO BRAUNER QUARTERLY
ESTABLISHED MMXXII · ESPORTS & GAMING MEDIA · LIMA / PORTO ALEGRE / PRAGUE
VOL. I · MAY 2026 · PRICELESS
▌ THE LEDE / On the desk this issue
Content and creative strategist with five-plus years scaling editorial, broadcast, and social ecosystems for esports organizations, tournament operators, and gaming media. MBA in Marketing, Branding & Growth (2026), with thesis research on G2 Esports' visual identity strategy and its role in audience growth, brand equity, and non-endemic partnership positioning.
Track record across brand development, editorial standards, production systems, data pipelines, and cross-functional team leadership for endemic and non-endemic gaming partnerships. Currently anchoring rdy.gg's content strategy from Lima, with on-the-ground tournament coverage at IEM Rio 2026 and the Cologne Major next. Trilingual in Portuguese, Spanish, and English.
01
01
Cover
Story
Currently
In Print
▌ THE FRONT PAGE / OCT 2025 — PRESENT
Building a content engine for the next generation of CS2, Dota 2, and League of Legends coverage from a remote desk in Lima.
Content & Creative Strategist · Prague, CZ (Remote)
● Oct 2025 → Present · Tier-1 events covered: 4
- Established rdy.gg's content strategy from the ground up, creating brand guidelines, editorial standards, and content pillars that unified storytelling across all platforms.
- Launched four original video series (Win Condition CS2, Win Condition Dota 2, Context Cap, Ws and Ls) with full brand identities including visual systems, tone guidelines, merchandise, and social templates.
- Shipped 15+ episodes across the Win Condition slates, with guests including pro players, coaches, and analysts such as Coach Arthur (Glyph) and voo.
- Led on-the-ground content production at four tier-1 events, including IEM Rio 2026, with mixed-zone interviews from Vitality, MOUZ, Falcons, and Spirit. CS2 Major in Cologne is next.
- Built CS2 data gathering and analysis systems (Dota 2 in progress) with the quantitative analytics team, turning raw match data into editorial, social, and broadcast-ready assets.
- Established SEO and editorial strategy for CS2, Dota 2, and League of Legends coverage across YouTube, TikTok, Instagram, X, Facebook, and the company website.
- Provided strategic guidance and structural frameworks for a cross-functional team of journalists, editors, and social media specialists, scaling content output across all platforms.
Translating raw match data into editorial, social, and broadcast-ready assets, in close partnership with the quantitative analytics team.
— On building rdy.gg's CS2 data pipeline / 2026
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02
Back
Issues
Previously
Filed
GROWE
Content & Social Media Manager
- Grew follower base by 95% in the first month while rebuilding the content calendar and editorial cadence.
- Managed tournament operations and broadcast production for esports events, reaching over 6,000 concurrent viewers and 4M+ minutes watched.
- Led a full content calendar integrating internal strategy and brand partnerships across multiple platforms.
- Developed a tailored Search Engine Optimization (SEO) and social strategy, increasing organic traffic by 80% in two months.
- Executed cross-functional content and influencer campaigns, raising brand visibility and engagement.
Journalist & Interviewer
- Conducted over 100 interviews with esports players, casters, and game developers.
- Covered top-tier international events including ESL One Berlin Major, Lima Major, and the Esports Awards.
- Published 250+ articles covering game reviews, industry trends, and opinion columns.
- Drove audience development through story-led features that consistently ranked among top-performing content on site.
- Built strong relationships with global esports talent and PR teams for timely access and coverage.
Primal Esports
Communications Manager
- Led a multicultural team to organize and produce 15+ gaming and esports events across Latin America (LATAM).
- Managed teams of 20+ across production, marketing, and partnerships.
- Collaborated with endemic and non-endemic partners including Red Bull, El Comercio, MasGamers, and Community Gaming.
- Built strategic partnerships with 10+ esports orgs, generating a 25% increase in sponsorship inquiries in 6 months.
- Oversaw end-to-end communications strategy for activations and campaigns.
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Special
Reports
Freelance
& Project-Based
EDGE Esports
Creative & Social Media Consultant
- Directed brand and content strategy for a competitive Dota 2 team, developing a cohesive visual identity and storytelling across all platforms.
- Managed player talent and personal brand strategy across the competitive Dota 2 roster.
- Multiplied overall social media impressions by over 1,000%, from 27K to 305K in 45 days.
- Increased total followers across all platforms by more than 600% through consistent branding and platform-specific campaigns.
- Boosted fan engagement and team visibility by aligning competitive milestones with timely, impactful content.
La Sopa Podcast
Director & Executive Producer
- Created and led a weekly Spanish-language Dota 2 podcast focused on competitive analysis, community discussion, and storytelling, becoming Peru's leading Spanish-language Dota 2 and esports podcast.
- Reached over 5.1 million people across 41 episodes, with average live viewership of 1,500+ per stream and hundreds of thousands of views across social media.
- Hosted a wide range of prominent guests, including pro players and top-tier Spanish-speaking talent from the Dota 2 community.
- Oversaw the full production pipeline, covering concept, booking, direction, editing, publishing, and distribution across YouTube, Twitch, and short-form social channels.
- Closed and activated the show's title sponsorship with Stake, integrating branded segment formats (La Culebra, La Ruleta, El Parlay Imposible) into Season 3 episodes.
★
By the Numbers
▌ DATA / FY 2022 → 2026
5.1M
People reached
La Sopa Podcast, 41 episodes
4M+
Minutes watched
Tournament broadcasts, GROWE
1,000%
Impressions growth
EDGE Esports, 45-day campaign
600%
Follower growth
EDGE Esports, all platforms
250+
Articles published
Esports.net, 13 months
100+
Interviews conducted
Players, casters, developers
15+
Events produced
Primal Esports, LATAM
4
Tier-1 events covered
rdy.gg, on-ground production
5+
Years in esports
Editorial, broadcast, brand
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04
Studies
Education
& Research
Pontifical Catholic University of Rio Grande do Sul (PUCRS)
MBA, Marketing, Branding & Growth · Porto Alegre, Brazil
Focus on digital growth strategies, audience development, and brand positioning across creative and tech industries.
Thesis
Comparative analysis of G2 Esports' visual identity strategy and its role in audience growth, brand equity, and non-endemic partnership positioning.
Peruvian University of Applied Sciences (UPC)
BA, Journalism & Communications · Lima, Peru
Graduated with high honors. Focus on media production, storytelling, and digital communication.
JAN 2025
Marketing Practicum
Gen.G Esports, Seoul, South Korea
NOV 2023
Esports in Latin America
Universidad de Palermo, Buenos Aires, Argentina
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06
Featured
From the
Archive
VIDEO · INTERVIEW
ropz, post-IEM Rio 2026
Mixed-zone with Vitality's star rifler after the Rio 2026 final, full transcript and clip pipeline turned around inside the event window.
PODCAST · LA SOPA
La Sopa S3 highlight reel
Five and a bit million people across 41 episodes. Pick of the best moments from Season 3, including Stake-integrated segments.
SHOW · WIN CONDITION CS2
The pilot episode
Full visual identity, segment system, and editorial format design for rdy.gg's flagship CS2 podcast.
LONGFORM · WRITING
The bzkA / LOUD Valorant chronicle
A long-read on one of LATAM's most-watched roster moves, framed as a narrative case study.
PORTFOLIO · SITE
pedrobrauner.com
The full archive: shows, articles, decks, and the always-in-progress side projects no one asked for.
DIRECT · INBOX
Drop a line
For briefs, freelance, full-time roles, podcast invites, or just a coffee chat about Dota meta. All welcome.
Colophon
Pedro Brauner Quarterly is a single-author publication on esports, gaming media, and editorial systems. Issue №26 was filed from Lima, Peru in May 2026 and set in Fraunces, Newsreader, and JetBrains Mono — all open-source. References available on request from selected esports and media organizations.
Editorial
Written, designed, and produced by Pedro Brauner. All content original. Built without templates.
Next Issue
Filed live from the CS2 Major, Cologne. Subjects: tier-1 mixed-zone reporting, broadcast workflows, and post-Major editorial systems.
— fin —
Pedro Brauner · Issue №26 · Volume I · MMXXVI · ↑↑↓↓←→←→BA